Locast approached Jaybird with the vision to create an online streaming service that would one day be available in every market and on every device. As a small non-profit, they needed support with product strategy, development, design and when setting up co-located server infrastructure in each market. They also turned to Jaybird for customer acquisition, retention, and fundraising support.
What we did
The Jaybird strategy team worked closely with Locast to refine the business model and go-to-market strategy. The technology team then went to work designing an architecture that would support a rapidly growing consumer base. OTT technology was rolled out in select markets while a separate team developed applications for platforms such as Android, iOS, Firestick, and Roku. The marketing team developed and implemented a plan that encouraged encouraging users to donate to the nonprofit.
